Marketing Planning

For a successful and profitable business, marketing strategy development is a core function. Micent^® demonstrates an out of the box thinking and contemporary approaches to help your business to capture market, customer and competition intelligence and better understand the changing dynamics of the macro-economic climate. We rely on our international network and strategic partnerships on the way to provide our clients an expanded scope and the ability to devise flexible yet powerful marketing strategies.

Marketing Research

It is almost impossible for businesses to widen their perspective and derive effective strategies without collecting the necessary market intelligence. Micent^® collects critical data through several qualitative and quantitative research techniques and provides accurate and unbiased insights to strengthen your position in your market/target/product development tactics. We provide our clients invaluable research results from UK and Europe that provide unique competitive advantage for their business.

Marketing Communications Management

With the rising competition, changing consumer behaviour and highly fragmented communication channels it is getting more and more difficult to make decisions on the marketing communications and measure return on investment for businesses. Our brand strategists at Micent^® follow the global trends and marketing insights to verify the effectiveness of your communication efforts and their impact on your brand touch points and customer experiences.

Corporate Identity and Brand Management

Regardless of the size and nature of the business, every brand has its own promise to the consumers and the general public. In a world of communications overflow and strong consumer word of mouth marketing environment it is often difficult to maintain a consistent and coherent approach to corporate identity management. Micent^®'s international experience helps our clients to better interpret the cultural and socio-economic dynamics and analyse the brand perceptions and impact within target markets.

Events Management

Events Management is a highly sensitive business function that needs to be handled with consistent approaches because of its direct impact on the brand image as well as the negative or positive influence on the customer experience. Micent^® consultants have a proven track record of managing events of all sizes and natures across Europe and Central Asia, which brought unique approaches while structuring our Event Management Toolkit that has a scope to become your key resource while managing your events.

Digital-I^TM Digital Identity Management

Developments around information and communication technologies have transformed marketing approaches significantly due to developments around HTML5, Web 3.0, Cloud etc.. The need to efficiently manage "digital identity" has become more important than ever. Micent^® consultants, with their skills and experience around social media marketing and networking, are equipped to provide expert mediation for your digital identity and electronic portfolios management.