The future of Marketing and Brand Management
Rules of marketing and brand management have changed significantly over the past few years where businesses are increasingly exposed to difficulties around having to manage the marketing efforts in various channels.
The question is quite simple: "How to manage the digital marketing" but finding the right answers and developing right strategies for this question is getting harder every day.
A new phenomenon: The Digital Identity
Nowadays digital identity is an invaluable asset businesses have to develop and nurture to be competitive in the digital age we're in. Strong digital identity means more public awareness, instant and direct access to customers and prospects, new level of communication quality, increase of sales and business growth.
Digital identity is crucial for the success of both established and new businesses that are operating in emerging markets. Businesses need to have the necessary strategies and resources in place to position their digital identity in an efficient and effective way. Correct alignment of the digital identity is critical for businesses for;
Digital identity is crucial for the success of both established and new businesses that are operating in emerging markets. Businesses need to have the necessary strategies and resources in place to position their digital identity in an efficient and effective way. Correct alignment of the digital identity is critical for businesses for;
- Segmenting the audience and understand the expectations
- Identifying the right balance of channels for an effective representation
- Improving customer conversion and retention rates
- Creating creative, quality and sustainable content
- Conducting effective opportunity and risk assessments
- Implementing innovative marketing and communication approaches
- Optimising the return on investment
The Power of Digital-ITM
Digital-I™ is a proprietary methodology developed by Micent® that helps your business comprehensively review digital strategies and performance ensuring that you are well plugged into tomorrow's exciting digital space.
Digital-I™ is a modular and flexible methodology, which can be selectively applied to your business to achieve any of the following:
Digital-I™ is a modular and flexible methodology, which can be selectively applied to your business to achieve any of the following:
- Review, strategize and improve your existing digital assets
- Develop brand new digital identity to underpin your business objectives
- Create and develop a product or service specific digital presence
- Benchmark your digital performance against competition.
Micent®'s recommendations are based on a thorough study of your business needs, performance and longer-term strategic objectives, which are key to drawing the right a starting point to any of our consultancy work.
