A Revolutionary Segmentation System
Without any doubt, "human" is the central element of marketing, communications and customer service. Humans do no longer want to be considered solely as "source of income" or "consumers of products and services" but rather act as consciously spending, questioning and experience sharing community members of the economy. Recent research results in the United Kingdom indicate to a direct and strong link between the "human identity", purchasing behavior and the customer experience.
In today's competitive environment, businesses realize that the traditional segmentation techniques are no longer adequate for building or sustaining effective marketing plans and "touching the human identity" is of utmost importance.
In today's competitive environment, businesses realize that the traditional segmentation techniques are no longer adequate for building or sustaining effective marketing plans and "touching the human identity" is of utmost importance.
Micent® combines its unparalleled marketing and customer experience expertise with the world's most reputable independent marketing and service quality organizations' experience to present you with the marketing and segmentation system of the future: EMOSSTM.
With substantial research and studies of our international team consisting of marketing and PDC experts, psychologists, sociologists and life coaches, EMOSSTM focuses on basic elements of the "human identity" such as perception, attitude, motivation, emotions, expectations and communication patterns, rather than the narrow view points of common market research tools or technology driven segmentation attempts.
With substantial research and studies of our international team consisting of marketing and PDC experts, psychologists, sociologists and life coaches, EMOSSTM focuses on basic elements of the "human identity" such as perception, attitude, motivation, emotions, expectations and communication patterns, rather than the narrow view points of common market research tools or technology driven segmentation attempts.
We light up the future with EMOSSTM
Micent®, along with EMOSSTM programme presents to you the unique methodology of developing precise consumer insights as well as segmenting existing and future customers in a revolutionary way which will enable your business to "touch customers' inner worlds" and build influence on the customer behavior. In order to achieve this, we provide astute advice on building effective and sustainable strategies upon the invaluable research data collected during the marketing and service delivery processes.
As a part of the revolutionary EMOSSTM programme, Micent® capitalizes on the following elements of "human identity" in order to help businesses welcome the future in confidence.
As a part of the revolutionary EMOSSTM programme, Micent® capitalizes on the following elements of "human identity" in order to help businesses welcome the future in confidence.
Personality
When faced with a message, vision or stimulant, humans use various perception filters, ego states and behavior patterns for making decisions and providing responses. We evaluate information, make decisions, become motivated and finally take action in a sequence. These filters function on the subconscious level and to a large extent form the personality of the human being. That's why we are all different from each other and our preferences are unique to ourselves.
EMOSSTM, gathers personality information through behavior patterns, ego states, and receptive filters and elaborates them further by analyzing attitudes. Identification of the attitude formation processes and motivation/de-motivation drivers provide increased understanding of customers' needs, decisions and consuming behavior. Effects of the marketing communications, physical environment and experiences can be observed to the finest detail throughout EMOSSTM.
EMOSSTM, gathers personality information through behavior patterns, ego states, and receptive filters and elaborates them further by analyzing attitudes. Identification of the attitude formation processes and motivation/de-motivation drivers provide increased understanding of customers' needs, decisions and consuming behavior. Effects of the marketing communications, physical environment and experiences can be observed to the finest detail throughout EMOSSTM.
Emotions
Emotions create changes in the brain through hormonal effects and within the body through muscles. They have the ability to stimulate the mind, body and behavior of human beings, appearing on their own and growing stronger when they are disregarded. In order to better understand customers and employees, businesses need to fully comprehend the dynamics of this complex eco-system.
Long term research and field experiences of our psychology, sociology, marketing and coaching experts enlighten our clients' business cycles with the potentials of negative and positive emotions effect on consumer behavior, as well as the unique ways of benefiting from the power of emotions in marketing and communications.
Long term research and field experiences of our psychology, sociology, marketing and coaching experts enlighten our clients' business cycles with the potentials of negative and positive emotions effect on consumer behavior, as well as the unique ways of benefiting from the power of emotions in marketing and communications.
Expectations
Developing internal and external relationships from a wide range of backgrounds? Eager to engage positively with the richness of diversity and raise the profile of your business? Need to ensure your business processes are in line with international legislations and business ethics? Micent®'s Equal Opportunity and Diversity expertise will provide you with the knowledge and tools to apply the Equal opportunities and Diversity measures based on employee recruitment & engagement, change management, gender, age and race equality.
Micent® is capable of identifying your customers' conscious or subconscious needs thanks to the groundbreaking expectations research methodology under our EMOSSTM programme. Identification of your customers' needs at a micro level and in a prioritized environment, your business is better protected towards unforeseen risks and is able to conduct business forecasts with higher precision.
Culture and lifestyle
Researches indicate to the fact that product, service and brands choices of consumers reflect a certain lifestyle that they would like to live. Similarly, cultural DNA's passed from one generation to the other plays an important role in consumer behavior. Being a critical element of the "human identity", culture and lifestyle suggests who your customers are or would like to be.
Micent® monitors researches around culture and lifestyle of different nations/social classes/societies in the UK, along with Europe, America and the Middle East; assisting businesses with the analysis and segmentation of the lifestyle choices of the target group, designing the target oriented marketing communication strategies and developing product and service which is appropriate for the choice of lifestyle of the customers.
Micent® monitors researches around culture and lifestyle of different nations/social classes/societies in the UK, along with Europe, America and the Middle East; assisting businesses with the analysis and segmentation of the lifestyle choices of the target group, designing the target oriented marketing communication strategies and developing product and service which is appropriate for the choice of lifestyle of the customers.
Why is EMOSSTM unique?
- EMOSSTM is a comprehension and classification system which presents the most detailed point of view about the human factor and brings revolutionary innovations in marketing and customer service management.
- Provides opportunities of understanding the "human identity" from emotions, perception mechanisms, subconscious modules and communication filters, as well as demonstrates unique techniques to apply the knowledge in production, sales and marketing cycles.
- Adds significant value to business management effectiveness, customer loyalty, workforce permanency and cost optimization through the holistic perception of the "human identity" and its influence on buy or refuse reflexes
- Creates priceless competitive advantage depending on Micent®'s genuine "human" segmentation methodology.
- Helps businesses to devise effective human resources strategies and knowledge gap management efforts to maintain and sustain efficient, motivated and creative workforce.
- Provides the ability to follow the global trends and benefit from the latest international research results under Micent®'s strategic partnerships with the world's leading and most prestigious institutions such as the Chartered Institute of Marketing and Institute Of Customer Service.
- Questions the efficiency of traditional segmentation and research systems opening new doors to future-proof applications and ethical approaches unique to Micent®.
